Know, don't guess.
Systems and analytics that help businesses in Dubai stop guessing
One database with the full customer path, from ad to payment. See what makes money and what burns it, and move budget to what pays back.
15-minute demo. Free express audit.
Where money leaks
Your ads work. You just can't see which ones.
Clicks and payments aren't linked
A customer clicks an ad, messages you on WhatsApp and pays a week later. In your reports that ad looks like it never paid back.
Lepta: follows the chain to the actual payment for every channel and creator.
Leads go missing
Some leads sit unanswered, especially at night and on weekends. Past customers don't come back because nobody writes to them.
Lepta: routes leads, tracks response time and brings your base back.
Everything lives in Excel
Bookings, cash, contracts and bank accounts in different countries sit in spreadsheets and chats. There is no single view of your money.
Lepta: brings operations and finance into one system built around your process.
What we build for you
One team for sales, operations and finance
A shared core with your own installation. Your data and infrastructure stay with you.
From click to cash
Attribution and ROMI by channel and creator, ad budget optimization, conversions sent back to Google and Meta, lead routing, an AI assistant for managers.
Operations and apps
Bookings, schedules, contracts from templates, cash desk, deposits and fines. Apps for your staff and customers, in the App Store under your brand.
Finance
Banks across countries via API and crypto in one view. Income, expenses and balances by project, read-only with access roles.
Analyst on subscription
Your own analyst on your data: finds where revenue grows and where money leaks, and tells you what to change.
AI assistant: ask your numbers in plain words ("why did bookings drop in October?"), plus a knowledge base from your documents and dashboards on request. In Telegram, web and app.
For larger companies: A/B testing and experiments, causal inference, uplift models and MMM, team training.
Fast
First results in 2 weeks, not 6 months.
Tailored
Built around how you sell, not a template. Need an app? We build that too.
Your data
Data and infrastructure stay with you. You get a license to your own installation.
Easy to use
Tools your team actually wants to use. We measure the share of leads handled in the system.
Start with a pilot
We show it on your data, not on slides
- Message usWe show a 15-minute demo
- Express auditFree: where money leaks. Results in 3–5 days
- 2-week pilotOn your data. Continue only if it pays off
Nail Kerimov
Founder · ex-Avito
- Built A/B testing and incrementality methodology, ML models and LLM solutions.
- Previously at Beeline and Fleetcor. HSE, MPEI. Based in Dubai.